“We have created the world’s first fully renewable packaging for dairy products and other beverages,” says Erik Lindroth, Environmental Director at Tetra Pak Nordics.
“Finnish dairy producer Valio became the first company to use Tetra Rex® Bio-based packaging. This world premiere is one of many milestones in Tetra Pak’s long-term efforts to strengthen its product portfolio’s environmental performance and business,” continues Lindroth.
Lindroth points to some other important milestones on the road towards renewable packaging:
2007: Tetra Pak provides the first beverage cartons in the world with the FSC (Forest Stewardship Council) label.
2011: Bio-based plastic screw caps made from sugarcane feedstock. Read more: “Bio-plastic screw caps.”
2013: 1.1 billion bio-based screw caps sold worldwide, an increase of more than 80 percent over the previous year.
2014: 44 billion FSC-labeled packages reach consumers.
2014: Tetra Pak launches first bio-based screw cap for gable-top cartons (TwistCap OSO 34; see picture). It is made of high-density polyethylene (HDPE) derived from sugar cane.
2014: The first fully renewable beverage carton is available on store shelves for consumers.
Tetra Rex® Bio-based
The new Tetra Rex® pack is the first of its kind on the market, with a plastic layer of bio-based low-density polyethylene (LDPE), a screw cap made of bio-based high-density polyethylene (HDPE) and FSC-labeled carton (Forest Stewardship Council®) from responsibly managed forests. The polyethylene in the carton is made from sugar cane and the plastic is completely traceable. This also applies to the FSC-certified carton made from wood fibers.
Tetra Pak’s customers, who use the standard package Tetra Rex, 1 liter, with TwistCap OSO 34, can easily switch to the new version without additional investments, and can adapt existing filling machines.
‘Bio-based’ printed on the package identifies the new Tetra Rex version.
Valio, first on the shelves
In 2015, Valio introduced new packaging for its Valio Eila® lactose-free milk on store shelves in Finland. The product is available in a 1-liter version of Tetra Rex bio-based packaging with a TwistCap OSO 34 screw cap. They are filled at the Valio dairy in Jyväskylä in Finland on a standard TR/28 filling machine.
Consumer feedback of the new packaging will play a role in whether the packaging will be used for other chilled Valio products.
“Valio has committed itself to increasing the share of renewable raw materials in their packaging. We share a common vision of innovation and environmental responsibility with Tetra Pak and we are proud to be the first in the world to offer our products in a completely renewable beverage carton,” says Elli Siltala, Marketing Director at Valio.
“It’s a great to finally see renewable packaging on store shelves, a testament to the focused effort between customers, suppliers and colleagues at Tetra Pak,” says Charles Brand, Executive Vice President of Product Management & Commercial Operations at Tetra Pak.
“We have gradually increased the use of renewable materials in our packaging in recent years. The work continues to expand the concept of completely renewable packaging materials to other parts of the portfolio while maintaining safety, quality and functionality,” concludes Brand.
This article was published in April 2015