Glimt develops trash recycling storage solutions which nudge the user to adopt a sustainable lifestyle. Functional (and stylish) containers is the first step towards an efficient waste separation at source.

glimt1”We want to inspire people to change their behaviour. Waste separation in the kitchen is a good example: why does recycling have to make the kitchen look like a garbage dump, why can’t trash containers look good?” says Christina Enell and Jenny Palmblad, the entrepreneurs behind the Glimt brand.

Making it easy to do it right

”As often is the case, we began our path as entrepreneurs by discussing how to solve a problem. In our case, the problem was packaging, stuffed in brimming paper bags on the kitchen floor and in plastic containers under the sink. We saw the need for a piece of furniture that could hide away the garbage, with a lid to keep the smell from getting out”, Jenny Palmblad says.

”It does not sound like rocket science, and such containers have been around forever. But our business concept was to give them a design which leads the user in the right direction. We are aiming for a pure style with high functionality that nudges us to adopt more sustainable behaviour by separating the waste better. The behavioural concept of nudging is becoming popular in sustainability efforts”, Christina Enell says.

In collaboration with SKAPA Design Studio, Glimt has come up with a new storage concept combining eye-catching design with functionality. The product Supergömman comes in several sizes, in a noice-reducing felt material. When storing recyclable trash, it can be used like a regular wastebasket, with a bag inside. It is machine washable at 40 degrees. The product Stålsherpan is also available in several sizes and colours. It can be attached to walls and doors, providing a gantry to hang one or several Supergömman on.

Green is the new Black

glimt2”We are working with small collections, made on order in limited editions, to secure quality and be able to maintain personal control over the manufacturing process. The products are made in Hillerstorp and Horda, Småland, and we have really made our best effort to minimize the environmental impact throughout the product life cycle, beginning with the choice of materials”, says Jenny. She gives a couple of examples:

  • The products are made from 70 percent recycled material, and the company aims to never use fossil materials unless they are recycled.
  • Recycled and renewable materials are chosen oven virgin materials. Recycled and recyclable plastics, for instance, or biobased materials.
  • The products are free from plastics that require high temperature cleaning. Such cleaning can release microplastics in the water, potentially causing harm to marine ecosystems.
  • The choice of materials is important and we allow the design to accommodate to the properties of the material. We are making it a priority to use biomaterials: pineapple fiber and birch bark composites, for example.

”We are attempting to build a business model where every step of the production chain turns away from materials and methods that cause harm to people or the environment. This goes for all of our products. Our innovation model is to identify and experiment with new, sustainable materials and let their properties influence the design”, Christina Enell says.

”Why settle for ugly recycling solutions? There is no opposition between esthetic and ethical values. We are referring to our perspective as #consciousdesign, and it is fair to say that Green is the new Black”.

The article was published in October 2016.